![]() But to help move traffic around your site, dont forget the importance of internal linking. Internal linking has lots of benefits. It can reduce your bounce rate people leaving your site quickly because it gives visitors more reading choices and paths around your site. Make them relevant and use strong anchor text the clickable highlighted words in any give link. Internal links can improve your ranking for certain keywords. If we want this web page to rank for the term 'what' is SEO then we can link to it from other web pages on this site using variations of similar anchor text. This is a real sign to Google that this page will be useful to surfers looking to understand 'what' is SEO. But good internal linking boosts optimization because it means Google can crawl and index your site more easily. Keep the content coming. To encourage optimisation, keep adding valuable fresh content to your website. Google rewards you if you update your site regularly. It means its relevant and that your site is being used. Add a new blog post as often as you can and bring any older web pages up to date. |
![]() The module considers marketing theory in a range of contemporary settings from entrepreneurial start-ups, industrial manufacturers and global brands, but the focus of the module will be on a detailed brief from which students will develop an actionable marketing plan. |
![]() Direct Marketing: Direct marketing is a type of campaign based on direct, two-way communication that seeks to trigger a result from a specific audience. Email Marketing: Email marketing is one of the most profitable and effective techniques in terms of return. |
![]() Online marketing tools. There are a number of tools that can be used to build and maintain a robust online marketing program.: Social media marketing. Search engine optimization SEO. Display advertising like LinkedIn ads or Google Display Network. Search engine marketing SEM. |
![]() What is Social Marketing? Social marketing is an approach used to develop activities aimed at changing or maintaining peoples behaviour for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way. |
![]() Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action. Why get certified. Improve your CV. Accordion aria label closed. Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile. Find a job. Accordion aria label closed. Becoming certified shows you have strong digital skills and that you're' motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want. Develop your career. Accordion aria label closed. Improving your digital knowledge can help you find a job, get promoted, or start a whole new career. How it works. Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz. Pass the final 40-question exam and get certified. Download and showcase your new qualification on LinkedIn and your CV. The online opportunity. |
![]() Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers. DMU offers a range of scholarships to support our students. |
![]() You will have the opportunity to select from a choice of specialist marketing elective courses below, as well as options to expand your knowledge with elective courses from the LSE Department of Management, covering a range of broader topics relevant for marketing managers today. |
![]() Marketing gives direction. Marketing provides the businesses with a planned and focused approach regarding the implementation of their future decisions so that they have a clear understanding and idea of how they are to progress, marking their marketing milestones and objectives. |
![]() Demonstrate an understanding of strategic marketing theories and concepts. Understand the global context in which businesses operate and how this impacts on marketing strategy and responsible, sustainable and ethical marketing thinking. Appreciate the issues and problems in coming up with marketing strategies. |
![]() Our industry links and the practical focus of this course will help your CV stand out from the crowd. To help you prepare for any marketing career, you will learn about the three core elements of modern marketing.: marketing to consumers. |